📦 Release first ⏩ Ship faster ⚡

🧊 The hardest thing to manage

The things we know and understand are easy to manage. We can hire managers who are good at this. Tools can effectively track this. Life is good. The difficulty arises in the unknown. The iceberg analogy illustrates this well. The things we see, understand, and touch are above water. Everything else is underwater. This is often where unexpected problems arise. As systems get more complex, the size of the unknown grows. We can't predict what will happen in the unknown; the only thing we can do is release and integrate early.

The hardest thing to manage

Cliff Brake March 04, 2026 #management #risk #integration #complexity #release