How does your product value increase after the initial sale?

How does your product increase in value after the sale?

Software/Firmware/Cloud updates.

Software is soft for a reason -- it is meant to be changed, improved.

And sometimes we install "apps" to add new functionality.

And with this improvement comes increased value.

It is kind of like your phone -- with each new OS update, things generally get better.

Each app you install (potentially) provides some utility.

Why, because modern phones are platforms.

Is your product a platform, or is it at least built and deployed using a platform?

Does its value increase over time?

At industrial product scale, you don't necessarily need to support user installed apps, but you need to at least be able to add functionality, fix things, and deploy these updates -- efficiently.

How? With YOUR Platform.