📦 Release first ⏩ Ship faster ⚡

🟢 What is in the Big Green Button?

As previously stated, the Big Green Button enables teams to quickly and confidently release. But what is the Big Green Button? Several things come to mind:

  • Automation that translates code/design/docs/models into assets others can use.
  • Automated testing that builds confidence in the release.

These save developers time by avoiding repetitive, tedious tasks, avoiding mistakes, and reducing support load. These investments have a very quick payback.

The point with the Big Green Button analogy is that once we have a Big Green Button, we don't think about what is inside the button every time we release, our minds are free to focus on other things.

What is in the Big Green Button

Cliff Brake February 18, 2026 #automation #release #testing #confidence #deployment