📦 Release first ⏩ Ship faster ⚡

🟢 The Big Green Button

The word "release" can be a noun (what gets released) or a verb (the process of producing a release). "What" and "How".

Many teams produce complete high-quality releases that allow them to produce or deploy something at some point in time. However, each new release requires significant manual effort:

  • Manually testing software to make sure it is solid.
  • Manually going through the process of generating output formats, and updating drawings for manufacturing. This might involve double-checking the output files.
  • Manually updating BOMs and top level information.
  • Manually updating instructions, manuals, and other released documentation.

An alternative to the above is the "Big Green Button" - a single step that can convert designs/code/models/documentation into something others (manufacturing, sales, customers, stakeholders, etc.) can use. This is the critical point - do you have a "Big Green Button"? Without one, releases naturally get delayed until the last minute — losing opportunities for critical early feedback and the ability to quickly response to new issues or needs.

The Big Green Button is what gets the work from developers to users - quickly and confidently. And this is something BEC can help with.

The Big Green Button

Cliff Brake February 17, 2026 #release #automation #process #deployment #shipping #feedback #quality