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⏳ The long-term compression timeline

Cliff Brake December 18, 2025 #long #platform #complexity #product #strategy

Below are several timelines illustrating long-term compression comparing a product development timeline:

  1. 20 years ago
  2. Today
  3. Today with Platform Thinking

The big effect of long-term compression is that negative consequences can hit much earlier, delaying initial shipment (the middle timeline).

While it is very difficult to compress a product development timeline to initial release, with Platform Thinking, v1.0 can still arrive in a year as in the olden days. The big difference is subsequent releases ship much quicker than in any previous scenario.

So while the complexity of modern technology presents new challenges and requires a different approach, leveraging technology to build a platform can produce even better results than any previous scenario.

Long-term compression can have both compounding negative or compounding positive effects. Both the negative costs and the positive benefits come back much quicker. Which comes back depends on YOUR Platform.

timeline compression