📈 Scaling

We often think of scaling as growing a company's size or the number of units sold/deployed/etc. That is one way to provide value to the world.

However, there are other ways to scale:

• improving the experience
• improving reliability/security
• new markets
• deploying updates to existing systems
• better customer support
• giving users more control/flexibility/customization
• higher profit margins

Think carefully about this as scaling in one dimension often limits how far you can scale in another.